Leadership is easy 09/25
Generational Theory 2: Family and upbringing - values don’t flow from generational theory
Imagine someone standing up at a leadership seminar and confidently declaring: “Millennials value freedom, Boomers value stability, Gen Z wants everything fast.” The audience nods, the PowerPoint slides roll, and suddenly people walk away believing that entire generations can be boiled down to personality traits as neat as instant coffee. Convenient? Yes. Accurate? Absolutely not.
Values don’t descend magically from the stars aligned in the year of your birth. They are shaped in living rooms, kitchens, backyards, schools, and yes, even at those awkward family dinners where your uncle tells you what “real music” is. It is not the date on your passport that molds you, but the people who raised you, the examples you observed, and the cultural and emotional soup you grew up in.
So if you truly want to understand where people’s values come from, skip the generational labels and look instead at the family: parents, grandparents, and the broader web of kinship that influences us long before we ever join a workplace.
Parenting Styles: The Original Value Architects
Generational theory likes to suggest that if you’re a Millennial, you must value flexibility and avocado toast, and if you’re a Boomer, you must value discipline and pensions. But here’s a secret: those values are far more likely to come from how your parents handled your bedtime battles than from which decade you were born in. Psychologists have long distinguished between parenting styles: authoritative (warm but firm), authoritarian (strict and controlling), permissive (indulgent, boundaries optional), and uninvolved (hands-off, for better or worse). Studies show that these styles have direct and measurable impacts on the values children develop. Authoritative parenting, for instance, tends to produce kids who internalize responsibility and empathy, while authoritarian approaches may generate obedience but also resentment and rebellion. And here’s the kicker: these effects cut across generational lines. A Gen Z teenager raised by permissive parents might grow up with a sense of entitlement, while a Gen X teenager raised by strict but fair parents might develop resilience and self-discipline. The key factor is the parenting style, not the decade. In fact, research on value transmission shows that positive parenting behaviors — warmth, consistency, emotional support — lead to much stronger alignment of values between parents and children, regardless of whether they were born in 1960 or 2010. In other words: you don’t drink oat milk lattes because you’re a Millennial; you drink them because your parents either encouraged experimentation or modeled health-conscious behavior. Blame mom, not the calendar.
Parents as Everyday Role Models
Beyond discipline, parents are living billboards for values. Children watch how adults handle stress, relationships, money, and failure — and copy them, sometimes consciously, often unconsciously. A father who treats others with respect quietly transmits that value to his children; a mother who prioritizes education plants seeds that her children may carry for life. This everyday modeling is powerful because it transcends lectures. You can tell a child a hundred times to “be kind,” but one act of kindness they witness from a parent is worth a thousand speeches. And the effects last. Studies show that family relationship patterns — both nurturing and toxic — ripple across not just one generation but multiple ones, echoing into grandchildren’s lives. So if you’re tempted to attribute your colleague’s punctuality to being “a Gen X thing,” consider instead that they may have had a father who insisted on being five minutes early to everything. Culture begins at the dinner table, not in a generational handbook.
The Grandparent Effect: Silent Teachers of Values
If parents are everyday role models, grandparents are the custodians of memory and culture. They provide not just free babysitting (though let’s not underestimate its importance to family economics) but also continuity. Grandparents often transmit traditions, stories, and moral frameworks that parents, busy juggling careers and bills, may not emphasize. Research shows that grandparents perceive themselves as crucial transmitters of values related to sustainability, respect for resources, and community-mindedness. A Finnish study found that older generations were better at navigating forests through intuition and experience, while younger ones leaned on GPS. The lesson wasn’t about who was “better,” but about how older generations carry forms of knowledge and resilience that technology cannot replace. And let’s not forget the emotional side. Children with strong grandparent bonds have better emotional health, fewer behavioral problems, and a deeper sense of identity. The humor, patience, and perspective of grandparents create a buffer against stress and loneliness. In some cases, they’re the ones who pass down unshakable family mottos: “Work hard, save money, and always bring a sweater.” So, next time you hear that Gen Alpha is “hopelessly dependent on screens,” remember: their grandmother may be quietly teaching them the values of thrift, resilience, and patience with a deck of playing cards.
The Broader Family Network: Values in Motion
Values don’t pass down in a straight line from parent to child. They move through a dynamic web of family relationships. A child may adopt an older sibling’s rebelliousness, a cousin’s love of music, or an uncle’s sense of humor. Within-family differences research shows that each family member experiences and interprets shared values differently, depending on their position in the family and their developmental stage. This explains why even siblings raised in the same household can grow up with starkly different priorities. One might treasure financial security while another prioritizes adventure and travel. Generational theory would say, “Oh, that’s because you’re Millennials.” Reality says, “No, it’s because one child was closer to Grandpa and the other idolized a cousin who backpacked across Asia.” The point is clear: values are not stamped by birth cohorts. They are sculpted by relationships, by the family culture we are immersed in, and by the personal interpretations we make along the way.
Conclusion: Families Build Values, Not Generational Labels
Generational theory is seductive because it offers a tidy story. But tidy is rarely true. What really shapes people are the messy, complicated, profoundly human influences of family life. Parents with their parenting styles, grandparents with their wisdom and patience, siblings and cousins with their quirks and habits — these are the actual shapers of values.
To claim that Gen Z values independence simply because they were born after 1997 is like claiming everyone born in December loves Christmas. It might sound catchy, but it falls apart the moment you actually look at people’s lives.
If you’re a leader, a recruiter, or simply someone trying to understand others, stop looking at generational labels for clues about values. Look instead at the family influences that really shape character. And if you ever doubt this, just remember: even identical twins, raised in the same household, often grow up valuing different things. If we can’t generalize about two people with matching DNA, how on earth can we generalize about millions born within a 20-year span?
References
Frontiers in Psychology (2022). Parenting styles and their role in value transmission.
ResearchGate (2022). Influence of Values and Parenting Styles Perceived by Children in the Value Transmission.
PMC (2018). Intergenerational transmission of family relationship patterns and values.
ResearchGate (2024). The Role of Grandparents in Transmitting Sustainable Development Values to Grandchildren.
Parents.com (2023). Why kids are obsessed with their grandparents.
PMC (2018). Within-family differences and the dynamics of value transmission.